Taylor Stitch

San Francisco based mens wear company, Taylor Stitch is known for its flannels and rugged denim. They aimed to expand upon their offerings with a new line of technical wool wear that was designed to move with you through everyday life.

We combined a mix of product and lifestyle photography with illustration to highlight wool as a technical material — showcasing its funk-defying properties and softness.

With desaturated photography I created pops of excitement with illustrations in their signature yellow color.