Wholesome Bakery
Brand Identity, Packaging Design, and Creative Direction for Wholesome Bakery
Product photography centers around detailed ingredients shots and indulgent cookie chunks
I was thrilled by the opportunity to create Wholesome’s Bakery’s identity and redefine what a ‘free-from’ brand could look like.
Wholesome’s identity is full of lively colors, quirky typography, and a self-assured, youthful brand voice.
A custom suite of icons rounds out the brand’s iconography
Words like “vegan” and “gluten-free” can be scary. We wanted the opportunity to win over audiences regardless of their dietary preferences. We made careful, considerate language choices across all brand touch points
